Corporations are all too often seen as faceless entities, and not as a combination of human beings sharing in a passionate mission. Video serves as an eminently effective antidote to this misconception, affording your prospects the chance to see, hear, and experience the integral elements of your product or service. When viewers have the opportunity to witness this passion you have for what you do, you begin to inspire the essential combination of KNOW, LIKE, and TRUST. Prospects are given a direct sense of who you are and are much more eager to place trust within an organization that is willing to stand before them, rather than one that depends solely on blocks of text and a sprinkling of photos to express themselves.
Think of your corporate video as a miniature documentary, educating and initiating a relationship with the viewer; entertaining them as they begin to learn why it is that you are best suited to solve their specific needs.